The main goal of SEO is making your website easy for both users and search engine robots to understand. SEO helps the engines to figure out what each page is about, and how it may be useful for users. If you want to help your business in reaching this goal, here are 7 Reasons why you should invest in SEO:
1. Organic Search Is Most Often the Primary Source of Website Traffic
Organic search is a huge part of most business’s website performance. It is also a critical component of the buyer funnel. It has the powers to help users to complete a conversion or engagement.
As you might know, Google owns 75 percent of the overall search market. Thanks to this it became the most valuable search engine for your business. We know that the larger part of the world that has an access to Internet visits Google at least once a day.
Being efficiently visible as a trusted resource by search engines will always be in favor of a brand. Quality SEO and a high-quality website takes brands there.
2. SEO Builds Trust & Credibility
The key point for any experienced SEO is to provide a strong foundation for a well designed website. An effective user experience make this website easy to discover in searches. Not to mention the role of the brand’s credibility and its digital properties.
In addition authority is accrued over time as a result of elements like:
- Quality backlink profiles.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
But establishing that authority will do more for a brand than most. Problem is, it’s impossible to build trust and credibility overnight — like real life. Authority is earned and built over time.
Establishing a brand as an authority takes patience, effort, and commitment. But it also depends on how valuable the product or service is, to make customers trust a brand.
3.It is cost-effective
SEO provides fairly good ROI while other online marketing forms generate important costs.
The PPC may drive more revenue and social media may be more important for your image. However your organic SEO in many ways remains bedrock of your online presence.
4. Search engines generate more market share
It has been proved that 80-90% of customers check online reviews before making a purchase. This average tends to increase more and more.
If the trend is to search products and services online, it’s better if you allow your customer to find you . Without organic SEO, people will have a very hard time finding you. In an opposite way your competitors might be found more easily.
5. Rise SEO has an impact on the way customers purchase
Using SEO tactics to relay your message and advertising to your customer will be a game changer.
It will also undoubtedly impact the buying cycle in a positive way when done right.
Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.
6. SEO determines your position and if you are not in the page 1, your need to be
The rule is simple: if you are not in the Page 1, you’re likely not killing the organic search game.
A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-through, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.
That brings us to 2 points:
- If you’re not on Page 1, you need to be.
- There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.Your competitors are doing it
7. Your competitors are doing it
Jason Bayless, Owner of BestSeoCompanies.com, said: “Remember, SEO is a never-ending process”. He created a website to track and rank the efficiency of many SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.